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Comfortable everyday fashion at affordable prices. Our promise to you.

we've worked hard to curate comfortable everyday clothes and present them to you at great prices. modern utility dressing - a versatile and stylish wardrobe that always looks great and adjusts with your lifestyle.

we understand the struggle to find really easy to wear pieces that look great, feel great and fit your budget.


you'll find the odd 'high fashion' item, but mostly we're curating items that transcend seasons, layer well and can be worn for a variety of occasions.


we love supporting Aussie designers and emerging labels, so you can shop local whilst looking and feeling fabulous.


have a question? Don't hesitate to get in contact.


Alice xx